Conditional content: Divi’s most powerful tool, which you are not using for sure.

One of Divi’s lesser known yet most powerful tools is the ability to conditionally display or not display content, depending on the type of user, their behavior, where they come from, etc.

Conditional content in Divi

And is that many Divi users, if not most, never go through the advanced settings tab of the Divi builder, and if this is your case, you are missing fantastic possibilities, and the conditions are one of them.

Just go to the “Advanced” tab in any section, row, column or module and drop down the “Conditions” section. Then click on the “+” button to add a condition to the content you are configuring.

A list of the many conditions you can apply to the section, row, column or module will be displayed.

Complete list of Divi conditionals

The complete list of possible conditions is as follows:

1. Post info (content info).
   • Type of post content – Whether it will be displayed if the type of content it is in is a post, page, product, project, etc. So, for example, you can decide that this particular element will be displayed only if it is on a page, and not in the rest, or on the contrary, if you use the opposite condition (if not) if it will not be displayed in the types of content that you indicate.
   • Post category – Here you decide in which post categories the element will be displayed or not.
   • Post tag – Here you decide in which post tags the element will be displayed or not.
   • Author – Here you can choose to which registered users on your site the item will be shown or not.
   • Custom field – Despite the infamous translation, what this allows you to do here is to specify which custom fields should be present in the content to display – or not – the element.
2. Location – Here you can decide whether the element will be displayed based on page, file or specific content, not content type, but on specific content only. Especially interesting is the option related to specific search results, to show content only to visitors who are searching for certain content on your website.
   • Tag page
   • Category page
   • Date archive – Here you can apply date conditions before, after, specific, by day of the week, month, etc.
   • Search results – Very powerful, to show or not depending on what the visitor is looking for.
   • Posts
   • Pages
   • Media
   • Projects
   • Products
3. User
   • Logged-in Status – Defines whether or not the content will be shown to logged in or logged out users.
   • User role – Specifies to which logged in user profiles the item will be shown, or not.
4. Interaction – These are the most powerful and specific conditions, you have everything…
   • Date & time – Choose date and time when the item will be displayed or not. This is great for displaying specific content
   • Page visit – Whether or not the content will be displayed based on which pages have been visited. This is great for targeted conversions based on user interest.
   • Post visit – Whether or not the content will be displayed based on which blog posts they have visited. Just as interesting as the above.
   • Product purchase – Whether or not the content will be displayed based on what products the customer has purchased, or whether or not they have purchased a specific product. Great for online stores.
   • Cart contents – Element whose condition is whether there are products in the user’s cart or if it is empty, or depending on what specific products are in the cart, that’s it.
   • Product Stock – Condition based on whether there is stock of specific products or not.
   • Number of views – Here you can indicate how many times the content will be viewed, as a sort of countdown, and whether the condition is reset after a number of views.
   • URL parameter – Very powerful condition that will show or not show the element if the URL has some parameter or if it has some concrete parameter, with concrete values. This can be applied to URLs with analytical parameters, internal web variables, you name it. Brutal.
5. Device
   • Browser – Will be displayed or not depending on the browser used by the visitor.
   • Operating System – It will be shown or not depending on the visitor’s operating system.
   • Cookie – Here we will apply conditional display if there is a cookie or not, or if there is a cookie with a specific value, something spectacular for remarketing tracking or similar strategies.

As you can see the list of possible display conditions that you can apply to any Divi element is practically infinite, and it is a tool that if you spend a few minutes to test and, above all, use it with specific objectives and strategies, it will make a huge difference when it comes to the conversion of your web or online store objectives.